American Motors Accomplished some remarkable things. This page showcases engineering achievements by America's last independent. If you have something you would like to share please email me
The Metropolitan prototype was also a design model for interchangeable panels.
The Hornet dashboard is directly related to the '66 AMX Project. The Cavalier/Vixen is a study symmetry. The dash is a schematic layout of the car; the Cavalier profile and interior cavities are represented in the design of the dashboard!
The American Society of Automotive Engineers awarded the 2-seater AMX "Best Engineered Car of the Year" two years in a row citing the logical application of the industry's first one piece injection molded plastic dash in a high performance car for safety.
The Hornet dash is AMC's second "safety dash". The inspired design has no peer in automotive history, and is a memorial to the mentally stimulating and exciting designs with which AMC served socially responsible products to our people and the world.
Courtesy of RamblinMan - Richard Troxell.
The 1972 Hornet Sportabout wagon was notable for being one of the first American cars to offer a special luxury trim package created by a fashion designer. Specifically, the model was called the Gucci package, named for Italian fashion designer Dr. Aldo Gucci. The car offered special beige-colored upholstery fabrics on the thickly padded seats and inside door panels (with the Gucci signature red and green pinstriping), along with nameplates and a choice of four colors.
The Gucci Sportabout model proved to be a success, with 2,584 1972 Hornets so equipped, and would inspire other automakers, including Ford's luxury brand Lincoln, to offer trim packages styled by fashion designers.
In 1973 AMC a Levi's Jeans trim package in the Gremlin line, based on the world-famous jeans manufacturer was offered. The Levi's trim package was popular and offered in the Gremlin line throughout the mid-1970s.
